Leads are the lifeblood of your business. No leads. No sales. No business. NO FUN!
Of course, you can try all the old, traditional methods of finding leads: Networking, e-mail, buying online ads, and even the dreaded cold-calling. But these efforts are tired and painfully slow.
Online video, on the other hand, ACCELERATES the sales process.
Video is a great way to generate leads, because it quickly builds know, like and trust. Video is engaging and personal. Video is compelling. Video drives leads.
So how can you use video to generate leads for your business?
1. Video Connection
Video is an amazing tool for making connections. It’s like networking on steroids, because you don’t even have to leave your home or office to make meaningful connections. I call this “video outreach,” and it’s all about making personal and engaging connections and building relationships.
Using simple tools like Wistia’s “Soapbox,” or Loom at useloom.com, you can craft simple video emails and reach out personally to your prospects. This personal touch turns a cold lead into a warm leads. From there, you continue to build trust through video outreach and nurture campaigns until that lead becomes a client.
Tools to use: Wistia’s “Soapbox, Vidyard’s “Go Video,” Loom.
2. Video Credibility
You can generate new leads with video by establishing trust and credibility. When a lead knows, likes, and trusts you, you’re more than halfway there. But how do you build your credibility? Add value with video!
Whether you create a FAQ video series on YouTube, or provide free. Video tutorials related to your niche on LinkedIn, video is a tremendous tool for providing real value to your prospects. Just be sure that your videos have a clear and compelling call to action – such as “sign up to receive more free videos” – so you can capture and nurture these leads.
Tools to use: zoom.us, YouTube, LinkedIn, lead capture lead page for opt-ins.
3. Video Consistency
You’ll generate more leads when you do more video, period. So consistency is key! To generate a steady stream of qualified leads, you have to put yourself out there via video and continually provide value.
You can build your video consistency through a video series, where you can “batch” and pre-record a series to drip out every week, or you can create “appointment” viewing with a Facebook Live broadcast or video podcast series. The key is to stay visible and top-of-mind and, of course, have a method for capturing leads who are viewing your content.
Tools to use: Facebook Live, YouTube series, video podcasting.
With video connection, credibility and consistency, you can generate constant leads for your business, and nurture those leads with video to turn them into paying customers!
The important thing is to simply get started, even if it’s just quick and casual video emails that you create on Loom for free. It couldn’t be any simpler, and the ROI will be amazing!
Let me know if you need help with this. I can put an entire Video Leads System into place for you with my “Lou On Demand” coaching and done-for-you program at: https://loubortone.lpages.co/louondemand-copy/
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